RESEARCH DESIGNS
   
    QUALITATIVE DESIGNS
 
    Full or mini-focus groups in special facilities, at a
    convention, hotel, restaurant, corporate location,
    by telephone, or by videoconferencing.
 
    One-on-ones with a variety of key influencers (e.g., doctors,
    doctors, executives, engineers, retail managers, consumers);
    all of which can be managed through telephone interviews
    and/or personal visits.
 
    Experienced female and male moderators and interviewers
    (including African American and Hispanic).
 
    Telesessions and electronic focus groups for hard to reach
    audiences.
   
    Internal corporate focus groups and one-on-ones.
 
    QUANTITATIVE DESIGNS
 
    Mail, telephone, and online designs are available to cover
    a broad number of target audiences, including consumers,
    professionals. businesses, and industrial markets.
 
    Convention research designs for understanding the
    opinions of "hard to reach" respondents, or where visuals or
    products are shown.
 
    Complete in-house data processing capabilities.
 

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