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RESEARCH DESIGNS |
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| QUALITATIVE
DESIGNS |
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Full or mini-focus groups in special
facilities, at a |
|
convention, hotel, restaurant, corporate location, |
| by
telephone, or by videoconferencing. |
| |
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One-on-ones with a variety of key influencers (e.g., doctors, |
| doctors,
executives, engineers, retail managers, consumers); |
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all of which can be managed through telephone interviews |
| and/or
personal visits. |
|
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Experienced female and male moderators and interviewers |
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(including African American and Hispanic). |
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Telesessions and
electronic focus groups for hard to reach |
|
audiences. |
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Internal corporate focus groups and
one-on-ones. |
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QUANTITATIVE
DESIGNS |
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|
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Mail, telephone, and
online designs are available to cover |
|
a broad number of
target audiences, including consumers, |
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professionals. businesses, and industrial markets. |
| |
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Convention research designs for understanding the |
| opinions
of "hard to reach" respondents, or where visuals or |
| products
are shown. |
| |
| Complete
in-house data processing capabilities. |
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